Selection of google adwords bidding strategy depends on the speed in which you wish your business to grow at the local and global levels. Today you might own a startup or small scale business. But your business has the potential to grow and expand to reach millions of buyers all over the globe. You need a stable infrastructure, reliable high quality products, in time shipping and delivery system, customer query and complaint management system and dedicated marketing team. Once you have ensured these basic parameters you can straight away start with the google adwords bidding strategy selection.
Market analysis for google adwords bidding strategy
Before choosing the right sort of google adwords bidding strategy you need to perform dedicated market analysis. Depute a team to gather data about similar product performance (competitors) in the market, customer response, acceptance and familiarity. You need to interpret the probability of successful market penetration by your products and the required time for doing so. This could be a generic approximation, but it is made on the basis of available real time data> Hence you can expect positive results if you are able to implement the right kind of google adwords bidding strategy for specific markets.
- List out the market segments where the competitors have not yet entered or their presence is negligible. The google adwords bidding strategy you choose for these regions needs to be very strong. This is because you wish to enter the market and consolidate your position before the others can think of gaining a foothold here. By adopting the best of plans and executions you will be able to make inroads with the help of pay per visibility and pay per click. You can have two types if google adwords bidding strategy in which you choose one plan for one specific region.
- By the end of specific target time you will be able to know the trends in business. This can be known from the Roi you are getting for the specific period. You may not be able to predict the potential within the first month. So, you need to give it some time like three months. Then you can use the google analytics to know the region wise trends. You also know about the effectiveness by looking at the sales figures for the three months. If you are not getting the expected results from the present google adwords bidding strategy, you may need to change it.
- The changes in the adwords can be done by editing or replacing eh content. You may change the old image file with a new one, make improvements to the video clipping and do constructive editing to the adwords text.
- You may explore new markets regularly during your business establishment and expansion time. Here you can opt for pay per visibility or pay per click, depending on the visitor behavior. If you are confident about the strength of the adwords you can choose pay per vision. Otherwise you may choose pay per action for specific period of time before changing the google adwords bidding strategy.